While at Mother and alongside creative director Nik Studzinski we art directed two routes for a new No7 campaign.

The first route is based around a series of insightful tips given by No7 consultants themselves, with everyday objects symbolising each tip (e.g. A colourful blob of Jelly for “Wiggle your head”).

The second is based on the enjoyment of using makeup, focusing on sensorial pleasure instead of the physical result (i.e. Great big sticky lipsticks rather than perfectly made up faces).

© 2010 by Joseph Keirs

OTHER JOSEPHSOther_Josephs.html