CAMPAIGN MAGAZINE:
APPRAISAL FROM WILL AWDRY – CREATIVE PARTNER, OGILVY

Having collected our work in a rather unique website, my partner and I were thrilled to have the site talked of all over the internet and even featured in Campaign when appraised by Will Awdry. The site itself was much discussed for being the earliest, to my knowledge, hijack of the Google maps system – using the same easily navigable click, drag and zoom functions of Google Maps to show a portfolio of work.

Below are some kind things the article said about us:


“Among legions of toads, Joe and James' oeuvre is a real prince, (...) their stall is positively groaning. Some of the ideas are clever, some dangerous and some, well, plain demented.”

“The team posts snapshots of themselves, like strange refugees from Wet Wet Wet, but they're deeply ironic, so that's alright.”

“There's a Flickr section, a blog, some great YouTube picks and a shed-load of other stuff. The site is copyrighted and they even run a shop from it.”

“The assembly evidences great craft and wit.”

“They clearly don't give a toss about what sort of media channel they operate in.”

“I was able to absorb all of this in five minutes.”

“Of course, I'm now eager to meet them. They've used the medium du jour to get themselves across to their audience - creative directors - in a smartly digestible way.”

© 2010 by Joseph Keirs

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