DIET COKE
AMPLIFICATION FOR THE LOVE IT LIGHT CAMPAIGN

While at Mother, alongside Susan Hosking and Peter Robertson we developed a series of digital ideas with the aim of amplifying interest in Diet Coke’s Love it Light campaign.


iPHONE PUPPETEER

Shoppers can control a life-sized Eleanor puppet in the window of a high street fashion store by connecting their iPhone via Wi-Fi. Then by moving the iPhone as one would control a puppet, Eleanor moves accordingly. This could also work online, with customers logging on and watching via webcam as they control the live size Eleanor puppet.











WORLD’S BIGGEST GIRL BAND

This idea sees girls across Europe unite to sing and perform on their webcam to an instrumental version of the campaign’s key track, 'Maniac'. All the videos are then collated on one webpage, attempting to create the largest and funnest girl band in the world.


The girls from the Diet Coke campaign (Eleanor, Bernadette and Irene) would of course get involved, performing the song on their webcams to set a comic and light tone to the online spectacle.

© 2010 by Joseph Keirs

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