POWERADE

While at Mother we presented a variety of ideas to amplify the 'Rooney vs Rooney' TVC, which features Rooney competing against himself.


PUBLIC GAMES

A fast paced one-on-one game in a crowded environment, allowing people to compete on large screens as Rooney using their iPhones as Wi-Fi enabled controllers. Players could battle against each other in a penalty shootout re-creation of the advert on interactive street billboards, in front of large crowds at stadiums, or at outdoor screenings/ festivals. Once they’ve taken their shot, new players enter the game immediately in the quick fire interactive experience.


FACEBOOK SPOT THE DIFFERENCE AND SPOT THE BALL

Stills from the aforementioned 'Rooney vs Rooney' advert are quickly recycled into online promotion. With carefully selected images placed on the Powerade Facebook page people would are invited to simply 'tag' themselves where they believe the ball is, or where they spot a difference.

Each time a picture is tagged by a fan, it is then automatically posted on their wall and into their 'mini feed', spreading Powerade throughout Facebook in a flash. The tag system allows people to be easily contactable if they win a prize, saving time and effort on their part to enter the competition.

© 2010 by Joseph Keirs

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